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Thursday July 29th 2010

Nike x Red Annouce Global Partnership

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Singer Bono (R) and footballer Didier Drogba pose for photographers after a news conference to launch a partnership between Nike and (RED) in London, November 30, 2009. The two groups will unite to raise awareness of HIV/AIDS through the sale of red colored laces and other products in the run-up to the soccer World Cup.

The laces will drop December 1st (World AIDS Day) at Nike stores.

Closeup of the boot after the jump…

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images via daylife

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