Dirt Off Your Shoulders » Fashion

The OBEY X LEVIS® Project Installation 10/29/2009 @Times Square Live

essdot — Sun, 01 Nov 2009 00:50:11 +0000

OBEY X LEVI’S® X TIMES SQUARE

The OBEY X LEVI’S® Project – 10/29 – Times Square Live Installation Event and Collaboration is the latest result of the ongoing collaborative relationship between Levi’s® and Fairey relationship.

OBEY X LEVI’S scaffolding went up in Times Sq this week –Traffic stopped at the huge plywood signage was hoisted on to the steel frames, as groups of fans gathered to capture the moment. On 10/29, Shepard created a live art installation on the outside façade of this scaffolding in front of the Levi’s store in Times Square.

Inspired by the Levi’s GO FORTH campaign shot by Ryan McGinley, and the words of poet Walt Whitman, Shepard’s version of the American Pioneer will debut at this event and he will sign this new graphic-immediately after the live installation. The PIONEER graphic is featured on the reverse side of four stand-alone images that combine to showcase the new image.

The OBEY X LEVI’S line is extremely limited and consists of 8 pieces that showcase with details selected by Fairey and inspired by his personal collection of Levi’s® denim. The collection even has an “Obey” Giant red tab- next to the Levi’s Tab. Each piece of the Obey x Levi’s® collection, jeans, denim jacket and flannel shirt comes with a specially designed, co-branded bandana with the OBEY MANIFESTO.

The Hundreds x Attack of The Show

essdot — Fri, 02 Oct 2009 04:21:28 +0000

If you aren’t hip to the Hundreds yet, you should be. Definitely a hot independent label out of SoCal that we are big fans of and we want to give them some shine here. G4s AOTS hooked them up with a feature worth seeing.

David Beckham x James Bond = adidas Originals by Originals – L.A. Launch Party

essdot — Thu, 01 Oct 2009 17:56:31 +0000

The stars came out on Wednesday night (September 30th) to celebrate the launch of the adidas Originals by Originals Collection from LA Galaxy megastar, David Beckham, and UNDFTD co-owner, James Bond. The launch party was held in Los Angeles, home to both Beckham and Bond.

Pic of Becks, Bond and others in attendance after the jump

The 34-year-old LA Galaxy star has partnered with Undefeated footwear boutique owner James Bond for the autumn/winter men’s line, Originals by Originals. The apparel range features luxury materials such as cashmere and silk, whereas the footwear builds on iconic adidas products. James Bond and David have also developed accessories for men, and even a long sleeve thermal shirt and pants for underneath.

spotted at freshnessmag